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MedSpa Business Journal

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A Direct Hit Media Publication

February 13.2026

2 Minutes Read

Do MedSpas Still Need a Website in 2026? An Expert Insight

Man balancing pros and cons in a minimalist illustration.

Are Websites Still Relevant for MedSpa Professionals?

In a recent discussion with Google's Search Relations team, the question of whether businesses, particularly MedSpas, still need a website by 2026 was tackled. The response was anything but definitive; Gary Illyes and Martin Splitt emphasized that it largely depends on various factors, including business goals and audience engagement strategies.

The Shift Towards Social and App-Based Models

Interestingly, Illyes referred to a Google study in Indonesia where businesses thrived exclusively on social media, achieving "incredible sales" without a traditional website. This poses a crucial question for MedSpa owners: is your target audience engaging more on social platforms like Instagram, or do they still seek dedicated web pages for services and information?

Websites Versus Social Media: The Key Differences

While it's clear that social media offers quick access and engagement, websites present advantages like data control and monetization options. Splitt highlighted that a "nicely curated social media presence" can sometimes even surpass a poorly designed website in terms of trust and presentation. For the aesthetic industry, where image is paramount, the decision might lean toward crafting a powerful social narrative rather than focusing solely on a website.

The Future: Navigating Through Multi-Platform Discovery

As we approach 2026, the online landscape signifies a shift towards a multi-platform discovery environment, including AI tools and social networks. To thrive, MedSpa owners must appreciate the trade-offs between owning a website and leveraging social networks or third-party app platforms. It's essential to tailor your approach based on where your clients are most active.

Conclusions: Evaluating Your Online Strategy

Ultimately, the conversation around the necessity of a website boils down to personal business goals. While having a website lowers the barrier for information sharing, it may not be the only path to achieve client engagement and retention. Crafting an effective online strategy might mean blending a strong social media presence with a functional website, depending on the audience's needs.

Take Action Now

For MedSpa professionals, understanding this evolving digital landscape is crucial. Whether you choose to invest in a website remains a decision influenced by your business model and who your audience is. To ensure your success, consider evaluating your current online strategy and adapting accordingly to keep pace with industry shifts.

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